Well this seems to be a rather odd competition show called Gabara Show / Игры Габара and - if I get it right - seems to be a streaming project of a (Twitch) streamer Gabar in which the participants have to complete cruel tasks invented by their rivals. Sounds pretty Russian to me. Full clip is available on YouTube by the way.
13 whacks with a skipping rope over Jeans does not seem to harsh - if you're a spanko
Clip: https://streamable.com/t7csyh